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Trade fair Totally Explained
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Everything about Trade Show totally explainedA trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore tradeshows are classified as either "Public" or "Trade Only". There are currently over 2500 trade shows held every year in U.S. alone.
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).
Consequently, cities often promote trade shows as a means of economic development.
Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.
An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there's no need to travel whether you're attending or exhibiting.
List of major trade fairs
List reviewed on February 18 2008 - in alphabetic order.
| Title |
Description |
Dates |
Location |
Visitors |
| Ag Quip |
Agriculture |
19 August - 21 August, 2008 |
Gunnedah, New South Wales, Australia |
Approximately 100,000 in 2005 |
| Anuga |
Food |
October 13 2007 |
Cologne, Germany |
158,817 in 2005 |
| Bogotá International Agriculture Fair - Agroexpo |
Agriculture |
July 12 2005 |
Bogotá, Colombia |
236,616 in 2005 |
| Bogotá International Automobile Lounge |
Auto show |
October 19 2006 |
Bogotá, Colombia |
130,000 in 2006 |
| Bogotá International Book Fair |
Books |
April 26 2007 |
Bogotá, Colombia |
377,310 in 2007 |
| Bogotá Home Fair |
Consumer goods for home |
September 4 2007 |
Bogotá, Colombia |
240,000 in 2007 |
| Bologna Motor Show |
Auto show |
December 7 2006 |
Bologna, Italy |
1,200,000 in 2006 |
| Cairo International Book Fair |
Books |
January 24 2007 |
Cairo, Egypt |
2,000,000 in 2007 - largest book fair in the world |
| CeBIT |
Information and communication technology |
March 15 - March 21, 2007 |
Hanover, Germany |
480,000 in 2007 |
| CES, Consumer Electronics Show |
Consumer electronics |
January 7 - January 10, 2008 |
Las Vegas, Nevada |
143,767 in 2007 |
| COMDEX |
Computer show |
cancelled |
Las Vegas, Nevada |
50,000 in 2003 |
| CONEXPO-CON/AGG |
Construction |
March 11 - March 15, 2008 |
Las Vegas, Nevada |
124,301 in 2005 |
| Cottage and Country homes show |
log home |
February 14 - February 17, 2008 |
Montreal, Canada |
57,000 in 2006 |
| DigitalLife |
Video Games, Consumer Electronics |
September 27 - September 30, 2007 |
New York City, New York |
(unknown attendee count in 2007; 50,000 in 2006) |
| Drupa |
Printing Equipment |
May 29 - June 11, 2008 |
Messe Düsseldorf, Germany |
(393,654 in 2004 from 127 countries) |
| E3, Electronic Entertainment Expo |
Video games |
July 15-17 |
Los Angeles, California |
60,000 in 2006 E3 became invitation only in 2007 and attendance dropped to around 5,000. |
| Fiera internazionale del libro |
Books |
May 5 2007 |
Turin, Italy |
300,000 in 2007 |
| Forest and Forest Products |
Forest and forest products |
September 19 2006 |
Minsk, Belarus |
160,000 in 2005 |
| Frankfurt Book Fair |
Books |
October 4 2006 |
Frankfurt, Germany |
270,000 in 2004 |
| Games Convention |
Video games |
August 26 2007 |
Leipzig, Germany |
183,000 in 2006 |
| GIFTEX |
Gifts |
September 18 - September 22, 2008 |
Bombay, India |
53,000 in 2006 |
| GITEX Consumer Electronics Expo |
Computers and Electronics |
September 6 2007 |
Dubai, UAE |
120,000 in 2006 |
| Hannover Messe |
Industry, Technology |
April 16 - April 20, 2007 |
Hanover, Germany |
over 230,000 in 2007 |
| IETF India |
Technology Fair and Engineering Exhibition |
February 13 2007 |
New Delhi, India |
1,150,000 in 2005 |
| IKMA Istanbul Clothing Textile Machinery Fair |
Textile and Machinery |
10 April - 13 April 2008 |
Istanbul, Turkey |
First Time |
| IMM - International Furniture Fair |
Furniture |
January 16 2006 |
Cologne, Germany |
125,000 in 2005 |
| Internationale Automobil-Ausstellung |
Cars |
September 2007 |
Frankfurt, Germany |
940,000 in 2005 |
| IFA |
Consumer electronics |
September 2006 |
Berlin, Germany |
273,800 in 2003 |
| Internationale Grüne Woche Berlin |
Food |
January 19 - January 28, 2007 |
Berlin, Germany |
430,000 in 2007 |
| Internationale Luft- und Raumfahrtausstellung Berlin |
Aerospace |
May 16 - May 21, 2006 |
Berlin, Germany |
250,000 in 2006 |
| Internationale Tourismus-Börse |
Tourism |
March 7 - March 10, 2007 |
Berlin, Germany |
177,000 in 2007 |
| International Exhibition of Ceramic Tiles and Bathroom Furnishings (Cersaie) |
Ceramics for the Building Industry |
September 26 2006 |
Bologna, Italy |
91,935 in 2007 |
| International Show of Agriculture |
Food, Agricultural machinery |
March 3 2007 |
Paris, France |
600,000 in 2007 |
| International Technical Fair |
machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology |
September 24 2007 |
Plovdiv, Bulgaria |
141,000 in 2006 |
| Metalworking Tradeshow |
Metallurgy |
March 21 2007 |
Minsk, Belarus |
90,000 in 2005 |
| Mobile World Congress |
mobile telephony, Communications |
February 11 - February 14, 2008 |
Barcelona, Spain |
50,000 in 2007 |
| Mondial de l'Automobile |
Auto show |
September 30 2006 |
Paris, France |
1,400,000 in 2006 |
| NAMM |
Music |
January 17 - January 20, 2007 |
Anaheim, United States |
85,000 |
| National Agricultural Fieldays |
Agriculture |
4 days in Mid June |
Hamilton, New Zealand |
125,878 in 2007 |
| NAB, National Association of Broadcasters |
Broadcasting |
April 11 - April 17, 2008 |
Las Vegas, United States |
105,000 in 1999 (External Link ) |
| The North American International Motorcycle SUPERSHOW |
Motorcycle Consumer Show |
January 2, 3, 4 2009 |
Toronto, Ontario, Canada |
65,000 in 2008 |
| Novi Sad Fair |
Agriculture |
Middle of May |
Novi Sad, Serbia |
600,000 |
| Nuremberg International Toy Fair |
Toys, Games |
February 1 2007 |
Nuremberg, Germany |
80,000 in 2007 |
| Paris Air Show |
Aerospace |
June 18 2007 |
Paris, France |
550,000 in 2007 |
| Photokina |
Photography |
September 26 2006 |
Cologne, Germany |
160,000 in 2004 |
| Pollutec |
Environment |
November 28 2006 |
Lyon, France |
65,000 in 2004 |
| Pool Trade Show |
Fashion |
July 17 2006 |
New York & Las Vegas |
50,000 in 2005 |
| Salone del Mobile (International Furniture Fair) |
Furniture |
March 2007 |
FieraMilano, Milan, Italy |
270,000 in 2007 |
| SIMO TCI |
Consumer electronics |
November 7 2006 |
Madrid, Spain |
approximately 300,000 |
| SMAU |
Computers, Consumer electronics |
October 4 2006 |
FieraMilano, Milan, Italy |
50,000 in 2006 |
| Sydney Royal Easter Show |
Agriculture |
14 days over Easter |
Sydney, Australia |
900,000 in 2007 |
| Tokyo Game Show |
Video games |
September 22 2006 |
Tokyo, Japan |
160,000 in 2004 |
| World of Packing |
Packing |
September 26 2006 |
Minsk, Belarus |
90,000 in 2005 |
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